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377 Little Collins St., Melb CBD

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About Us

Critical Hit is a locally owned pop culture retailer based in Melbourne, Victoria that sells merchandise for anime, video games and pop culture series that can be hard to get locally. Founded in 2010, we aim to bring you the best prices on both hard to find and popular games and merchandise. Critical Hit operates both online and at various pop culture conventions around Australia.
In 2011 Critical Hit opened a test store in the Melbourne Strand. Based on the success of that store, we moved into a large store at Shop 1, 377 Little Collins St, Melbourne, Vic, 3000, Australia. This is where we still reside and operate from for over 10 years!
Our goal is to make hard to get products that are normally found overseas easier to access here in Australia and now world-wide since we have moved to world wide shipping in 2020!

Important dates in our history:

Company Registration: 22/1/2010
Strand Store Opening: 27/5/2011
Little Collins St. Store Opening: 1/9/2011
Little Collins St. Expansion to full store: 1/2/2013